Online shoppers are spoilt for options, so it’s crucial to make their shopping experience as simple and smooth as you can. If customers encounter a stumbling or confusing shopping experience and are unable to complete their carts altogether and even leave a negative review that will persuade other potential buyers to steer clear of your store.
These mistakes in ecommerce design can result in serious negative effects on your sales. Most of these errors are easily avoidable with the right amount of planning.
Everyone doesn’t want to buy products that don’t make it look good. It’s essential to use high-quality photos on your online store. Poor quality images will not only turn away customers, but also damage your brand’s reputation.
There is no Guest Checkout Option
Not providing an option for guests to checkout is another common error that could deter potential buyers from making a purchase on your website. Many customers are hesitant to create an account on a new website, especially when it requires them to enter personal information such as their email address. Instead, you should let your customers to sign up through their social index media accounts in order to simplify the process and alleviate privacy concerns.
Finally, another big ecommerce design flaw is having a messy and unorganized menu structure. It is essential to have a plan for how each page of your website will appear so that navigation is easy and easy for customers. Make sure that every page is organized according to the nature of the content and make it easy for users to locate what they’re looking for.